"Before buyers preferred sport motorcycles and big bikes, so Yamaha had to prioritise those segments in its business strategy. But now mopeds have strong potential with new models launched in the recovery motorcycle market." Its market share is expected to be 16.7%, ranked second in the motorcycle market after rival Honda, now at 78%. Automatic motorcycles accounted for 57.5% of units, while sport motorcycles and big bikes represented 25%, and mopeds made up the remainder. He said Yamaha believes the Thai economy should drive the motorcycle market to a 3.3% rise to 1.8 million units.

Source: Bangkok Post November 13, 2017 22:07 UTC